Entytech OÜ, also known as Enty, is a company that develops a comprehensive control panel for your company. This control panel empowers their customers to efficiently track their finances, create contracts using templates, send invoices via email and add payment links, and handle accounting tasks specifically in Estonia and the Netherlands. Enty ensures compliance with all regulations in EU member states and the UK, allowing companies to streamline their back-office tasks and free up valuable time.
Enty recognized the need to expand their service offerings beyond their existing browser web app to include a mobile app. This strategic move aimed to provide their customers with enhanced accessibility to Enty's services, enabling them to access all features from anywhere and at any time. Furthermore, incorporating a mobile app does facilitate direct access to Enty's support chat, fostering a seamless connection between their customers and Enty's support. By prioritizing customer convenience and connectivity, Enty sought to deliver their services in the most optimal manner.
To meet the demands of their customers, Enty embarked on the development of a native iOS mobile app. This decision was informed by thorough research conducted by me, which revealed that 85% of Enty's customers utilize iOS devices. Recognizing this significant user base, Enty prioritized the development of an iOS app to ensure compatibility with the majority of their customers' devices. The support chat feature was meticulously integrated into the mobile app, serving as a central communication channel for customers to connect with Enty's support whenever they require assistance.
The primary objective of the mobile app was not to acquire new customers through app downloads but rather to empower existing customers with on-the-go access to Enty's services. Within the first six months of the mobile app's launch, the adoption rate among Enty's existing customer base was remarkable. An impressive 27% of their customers downloaded and installed the new mobile app, demonstrating its immediate impact and relevance to their daily operations. Furthermore, 18% of these customers actively engaged with the app by uploading accounting files on a monthly basis, highlighting the practicality and convenience of the mobile app for financial management tasks.